Crafting an identity for Cozy Clothing Company presented a unique challenge. The task was to encapsulate style, quality, and ultimate comfort in the brand's image, with the founders single sketch as our starting point.
In response to this challenge, we meticulously developed the 'Cozy Bear' mascot, deriving inspiration from the provided sketch. This mascot served as the heart of the brand, symbolising its ethos: 'Be Bold, Stay Cozy.' Paired with versatile lettering, our design showcased the array of styles that perfectly complemented the Cozy brand.
Our solution was highly successful. The 'Cozy Bear' became an iconic symbol synonymous with comfort and style, easily adaptable to various product lines. The brand's new identity not only resonated with the audience but also reinforced Cozy Clothing Company's position as a trusted source for fashionable, high-quality, and comfortable attire.
Cozy Clothing Co