Winky Lux

The Challenge

Collaborating with Winky Lux, we took on a creative challenge that involved producing a series of animated Instagram stories. The task at hand was to align these stories with their blog content and product promotions. Our goal was to bring the themes of the blogs to life using relevant memes or .gifs. Winky Lux sought to harness the versatility of Instagram stories while ensuring a seamless connection to their products and branding. Our challenge was to merge the captivating essence of Instagram stories with their bold color palette, interactive prompts, and relevant .gifs, resulting in an engaging and looping narrative for their audience.

Our Solution

In response to this dynamic challenge, we embarked on a creative journey to breathe life into Winky Lux's Instagram stories. We meticulously curated content that harmonized with the themes of their blogs, integrating witty memes and .gifs to enhance engagement. By staying true to their brand's identity and vibrant aesthetics, we crafted animated loops that not only captivated the audience but also encouraged interactivity. These animated narratives were designed to immerse viewers in a captivating visual journey that remained closely tied to Winky Lux's products and branding.

The Result

Our solution yielded remarkable results. The animated Instagram stories effectively brought Winky Lux's blog themes to life, creating a visually enticing and interactive experience for their audience. The bold colors, engaging prompts, and relevant .gifs seamlessly blended with their brand, reinforcing the connection between their products and the vibrant world of Instagram. The project showcased the immense potential of Instagram stories while maintaining a consistent and appealing link to Winky Lux's unique identity and offerings.


Glow Concept, Inc

Winky Lux


Content Creation

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Nicole Hamilton

Senior Marketing Coordinator - Winky Lux
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Laura Vaisman

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