Our challenge was to design a book cover for Ben Carpenter, an online personal trainer, who was launching his first-ever book, "Everything Fat Loss." The cover needed to align with Ben's branding and his no-nonsense, data-driven approach from his online guides, all while being primarily text-based. The goal was to make the cover both eye-catching and reflective of the book's content.
We focused on delivering a cover that was both clear and attention-grabbing, allowing readers to instantly grasp the essence of "Everything Fat Loss." Achieving this required meticulous attention to typography and visual elements, ensuring the cover not only represented the book's content but also stood out in the crowded online book market.
Our collaborative design of Ben's book, became an Amazon #1 bestseller. The straightforward design resonated with readers, effectively conveying the book's content and its unique value. The Amazon bestseller status of "Everything Fat Loss" stands as a testament to the effectiveness of simple design, and Ben's goal of reaching and captivating his intended audience.